TRENDS IN K-BEAUTY

Beauty of Joseon Relief Sun is a chemical sunscreen that offers gentle and powerful UV Block with its SPF50+ PA++++ broad spectrum.  This moist daily sunscreen enriched with 30% Rice Extract and Grain Probiotics that deeply hydrates and nourishes skin.  Formulated...

AXIS-Y Dark Spot Correcting Glow Serum is formulated with brightening ingredients like 5% Niacinamide, Rice Bran and Sea Buckthorn that corrects dark spots and improves uneven skin tone.  This serum also contains plant-derived squalane to soften and hydrate the skin, and calendula, a wound...

Quick acne healing overnight! Protects wounded or troubled area from getting worse and maintains humidity of skin for faster recovery. It’s a patch minimising inflammation and caring damaged skins. Hydrocolloid type. WHY IT'S SPECIAL: A.D.F. Hydrocolloid DressingThe uniquely developed hydrocolloid...

SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum is a non-nano chemical sunscreen that blocks UV rays with SPF 50+ PA++++, while hyaluronic acid and centella asiatica extract to soothe and hydrate skin without leaving a white cast. In addition, arugula leaf, green tea...

Beauty of Joseon Glow Serum is a honey-like serum enriched with 60% of propolis extract and 2% of Niacinamide to fight acne and reduce pores for glowing, radiant honey skin. Propolis extract has anti-inflammatory properties help calm and heal irritated, troubled skin, while...

Light- weight essence which absorbed into skin fast and gives skin natural glow from inside. Real Power Essence raising the innate strength of the skin” Advanced Snail 96 Mucin Power Essence is created from nutritious, low-stimulation filtered snail mucin and...

If you love the Beauty of Joseon Relief Sun and prefer using the sun stick format, you will love this viral sun stick from Beauty of Joseon.  Non-greasy Matte Sun Stick was developed with Ramón @glowbyramon, an influencer and cosmetic chemist, as the director....

Achieve glowing, supple skin with this multi-purpose white truffle spray serum! Over 15M bottles sold globally, this bestseller has been loved by makeup artists and celebrities. Packed with Italian White Truffle, with its strong, elegant fragrance, has a noble character and...

Introducing the Anua Heartleaf Pore Control Cleansing Oil – your ultimate mild and hypoallergenic makeup remover specially crafted to purify and revitalize your skin. Designed with acne-prone skin in mind, this innovative Non-Comedo (non pore clogging) formula gently dissolves makeup...

Isntree Hyaluronic Acid Watery Sun Gel is a lightweight and hydrating chemical sunscreen infused with Centella Asiatica and 8 types of hyaluronic acid, to leave skin feeling soft and sufficently moisturised with powerful UV protection (SPF 50+ PA++++). This sun cream...

Korea's No.1 Mask-Proof Lip Tints That Won't Smudge!   Weightless and easy fixation, Etude Fixing Tint with high-moisture matte formula delivers light and comfy feeling on the lips. No need to worry about smudging, Zero transfer! New hydro-matte texture that fixates...

Clean thoroughly at once with the all-in-one Skin1004 Madagascar Centella Light Cleansing Oil. You can now stop cleansing with harsh products that irritate the skin further and enjoy a true calming skincare from the primary step of skincare. With a lightly...