Laneige- Korean Cosmetics Brand Review


Laneige is a well-known Korean cosmetics brand owned by Amore Pacific. It means ''snow'' in French, Laneige pursues water science as its philosophy to help women achieve a radiant, dewy complexion.

Laneige’s Belief

Through 20 years of research on the interaction between water and skin, LANEIGE discovered that water not only plays an important role in moisturizing but is also effective in boosting the effects of brightening and anti-aging products. LANEIGE developed its own exclusive technology, Water Science, to help women achieve clear, radiant skin like snow.

Laneige’s Products

Most of Laneige’s products are luxurious and deliver super hydration as they promise. It’s packaging is sleek with water-based colour, ice blue.
Laneige has earned its reputation through its signature products such as the Water sleeping mask- one is sold every 12 second, the Water bank skincare line and lately the Lip sleeping mask.
Besides skincare, Laneige’s BB Cushion, the world’s No.1 cushion - sold 9.7 million units and won 82 beauty awards globally! It comes in several varieties, including BB Cushion Whitening and Pore Control. The BB Cushion is a beauty innovation that keeps skin moisturised while providing long-lasting coverage.
And yet another Laneige’s beauty innovation, Two tone lip bar which was launched in 2015 at the height of the ombré lip trend, comes in 14 shades now. And Lee Sung-Kyung collaborated with Laneige launched Two Tone Tint Lip Bar in 2017, that expresses natural gradation by combining the features of defining tint and moisturising lip balm.

The Verdict

Laneige is a must-try K Beauty brand, even their price is little bit more expensive than other Korean brands. However, the products are worth the hype, I’m not gonna lie.
GlamTouch proudly brings Laneige products to Laneige fans in the UK. So what are you still waiting for?

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