Korea's No.1 Mask-Proof Lip Tints That Won't Smudge!   Weightless and easy fixation, Etude Fixing Tint with high-moisture matte formula delivers light and comfy feeling on the lips. No need to worry about smudging, Zero transfer! New hydro-matte texture that fixates...

SoonJung 2x Barrier Intensive Cream is a moisturising cream that strengthens skin's resistance with protein barrier. Key Ingredients: Panthenol strengthens skin barrier and maintains skin moisture, which is effective in soothing skin irritation. Madecassoside, derived from Centella asiatica, calms irritated...

Etude My Lash Serum is formulated with Cornus Officinalis Fruit extract and Biotin to nourish and strengthen your eyelashes for healthier looking lashes. Contains Panthenol- and dogwood berry extract-enriched serum promotes natural lash growth and improves lash strength for a longer and thicker fringe. The clear...

Hypoallergenic cleansing foam for sensitive skin   Etude SoonJung 5.5 Foam Cleanser that is a rich foaming cleanser expertly formulated without irritants and a weak acidic pH of 5.5, designed with the most sensitive skin in mind. This low pH cleanser provides a...

Soon Jung Hydro Barrier Cream is a 92,2% hydro soothing cream that reives stressed and dehydrated skin caused by external irritation.  The pH-balancing formula is free of mineral oils, parabens, PEG surfactants and silicone oil. Suitable for sensitive skin. Benefits: ...

A triangular brow pencil that anyone can use easily, softly and evenly without clumping. Etude House Drawing Eye Brow creates flawless and detailed eyebrow as if one's own eyebrow with its natural pigmentation. Contains Vitamin E to moisturise your brows for a...

SoonJung pH 5.5 Relief Toner is a hypoallergenic,  weakly acidic toner that soothes heated skin caused by external stimulation. This toner is formulated with 97% naturally derived ingredients and has a low pH of 5.5 to keep skin balanced and hydrated...

A moist-fruity water tint with the feeling of refreshing fruits bursting.  The upgraded Etude Dear Darling Water Gel Tint gives vivid and long-lasting colour that is clearly tinted and highly pigmented will stay on your lips all day long. Packed...

Fresh and hydro, Etude Soon Jung 10 Free Moist Emulsion is a lightweight moisturiser with  93% naturally derived ingredients to suit even the most sensitive of skin.    Key Ingredients: Panthenol strengthens skin barrier and maintains skin moisture, which is effective...