The Most Instagrammable K-beauty Store in the UK

The LONG-AWAITED opening of the Biggest K-beauty store in London is just around the corner!

That’s right! - Your most trusted London-based K-beauty shop with the best selection of Korean skincare, makeup and haircare products from the likes of 3CE, Banila Co, COSRX, Klairs, Innisfree, Banobagi, Beauty of Joseon and many more renowned Korean Beauty brands are expanding again with the largest K-beauty store in the UK to date! In Spring of 2023, Glam Touch will welcome K-beauty lovers and newbies through the doors of their newest shop in the heart of The Brunswick Centre, in West-Central London, giving the Glam Touch with extra special features such as Korean Tea experiences and a nail bar all under one roof.


Glam Touch, Brunswick, brings together more than just K-beauty. The new store is inspired by Seoul and other picturesque locations in South Korea, and K-culture. Sen Vu – the Founder and CEO of Glam Touch – was inspired to replicate the wondrous and intricately detailed beauty stores and idyllic cafes she visited during her trips to Korea. “The Innisfree Café in Jeju Island and unique cafes which line up the streets of Myeong-dong sparked a passion to bring a piece of Korea back with me to the West-end of London. And so, we've created a welcoming space for visitors to enjoy bespoke interiors reminiscent of Seoul and pink-floral scenes of Jeju; whilst also giving access to innovative beauty products and on-trend nail designs to the UK.” - Sen Vu.

And of course a hybrid Seoul-style K-beauty store, nail bar and tea café would not be the complete experience without Korean tea. Which brings us onto the Korean Tea experience as Glam Touch.


If you know anything about modern-day K-culture, you’ll know from the heart of Seoul to the outskirts are host to countless cafes which offer Instagrammable interiors and a joyous environment for some “me time” or to chat with a friend – either way cafes are a crucial part of K-culture. Glam Touch at the Brunswick Centre will have a tea area for you to experience aromatic tea blends from South Korea. Prepare to be transported to Asia with the fragrant scents of premium tea blends which optimize inner health and skin-health.


Kickstart or end your ultimate K-beauty shopping experience with an Instagram-worthy manicure to match by visiting the nail bar at Glam Touch, which is fully equipped with professional nail art and nail care stations and tools. Here you can get fresh and elegant Korean-style nail designs by professional Nail Artists and Technicians.

Glam Touch Nail Bar

Not only do Glam Touch carry Worldwide popular Korean beauty brands such as Innisfree, Laneige, Sulwhasoo, Etude, and Beauty or Joseon – being just a few to name – Glam Touch will also stock brands which have been long-time trending in Korea, including Round Lab and d’Alba which can be seen at Korea’s No.1 Drugstore Olive Young. As well as emerging brand House of Dohwa which specialise in Hanbang (traditional Korean herbal remedies) focused skincare containing skin-softening and skin-illuminating rice extracts for glowy skin.

Glam Touch Beauty Bar

You'll definitely want to snap a few photos of our wall of sheet masks which is any sheet mask addict's idea of heaven. Yes, we really do have a wall just for sheet masks! We offer an extensive collection of sheet masks for all skin types and concerns: we even have sheet masks made from Hydrogel for additional comfort that's sure to bring you juicy and glowing skin.


We will be giving away goodie bags worth £100 to the first 100 visitors who make a purchase over £20+ on opening day. Also, we're giving away Pink Tickets to 5 lucky winners - giving instant access to the store opening event and receive a goodie bag 🛍️ Want to know how to enter? Check out the entry requirements on our INSTAGRAM or TIKTOK posts*. Good luck!!!

*giveaway ends 18th May 2023 23.59 BST.



The Brunswick Centre is located between Brunswick Square and Russell Square, Bloomsbury, London. The Brunswick Centre is a grade II listed residential and shopping centre home to food and dining experiences, well-established brands and small businesses, an art gallery, and now the largest K-beauty store in the UK. Glam Touch at the Brunswick Centre can be accessed by Russell Square tube station via the Piccadilly Line. This area is also served by bus routes 10, 59, 68, 91, 168, and N19, which all stop at Russell Square.

Reviews (2 comments)

  • Ámbar On

    I will like to say, I have a lovely experience with the products the glam touch especially one of the member of the stuff helps me so much her name is Maria every time explain to me about the rig products or more suitable products for my skin she had always the answer to my doubts which her extensive knowledge about the products I highly recommend the shop and Maria asisten
    I’m very satisfied and I feel very confident

  • Yoonhee Lee On


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