8 Women-Founded K-Beauty Brands You Should Try This International Women’s Day

Hey besties, this International Women’s Day, let's join us to celebrate the remarkable women behind some of our favourite K-beauty brands. From clean beauty innovations to timeless skincare traditions, these brands are led by women making a difference in the beauty industry.

1- haruharu wonder

Empowering Skincare with Natural Ingredients

Founded by Jae Won Jeong, the brand's name, "HaruHaru," means "everyday" in Korean, emphasises integrating natural ingredients into daily skincare routines. The brand focuses on creating products that align seamlessly with users’ lifestyles, promoting healthy, glowing skin through the power of nature.

Hero Product: Black Rice Hyaluronic Toner – a hydrating toner enriched with fermented black rice and hyaluronic acid.

2- AXIS-Y
Climate inspired, community focused, self-care encouraged, vegan & cruelty free

Founded by Maggie Yue in 2019, AXIS-Y is a community-focused skincare brand that collaborates with its audience to create products addressing specific skincare concerns. The brand fosters inclusivity and positivity, encouraging individuals to embrace their unique beauty.  Axis-y is determined to create clean, natural formulations.

Hero Product: Dark Spot Correcting Glow Serum – formulated to target hyperpigmentation and enhance skin radiance.

3- Yadah

A mother’s heart to create gentle, natural beauty for all.

In 2011, Anna Kang, a mother started Yadah to develop clean and safe cosmetics that would effectively treat and prevent further trouble on her children’s skins. As all mothers wish, skincare products should be effective and safe to use without side effects for healthy skin. With that principle Yadah was started and still remains as the core foundation. 

Yadah offers gentle, natural skincare solutions suitable for sensitive skin. The brand is committed to clean beauty, utilizing botanical ingredients to create effective products without harsh chemicals.

Hero Product: Green Tea Pure Cleansing Balm - a gentle, soft cleansing balm removes makeup and impurities effectively while keeping skin hydrated and smooth.

4- Dasique

Blooming Your Own Beauty

Founded by Jeongmi Yeon - who is also a founder & CEO of By Ecom and After Blow - Dasique embodies feminine elegance through its makeup products, particularly known for its eyeshadow palettes that feature soft, natural tones. The brand aims to enhance natural beauty with a touch of sophistication.

Hero Product: Shadow Palette - An all in one eyeshadow palette contains base, highlighting and shading colors. Contains multi-sized glitter for multi-dimensional shine.Lightweight formula with no creasing. Not tested on animals.

5- TIRTIR

Trust in Radiance

Founded in 2016 by Korean beauty influencer and fashion designer, by Lee Yubin, TIRTIR focuses on bringing out the most radiant version of oneself. The brand encourages self-love and happiness through meticulous skincare routines, offering products that cater to various skin concerns.

Hero Product: Mask Fit Red Cushion - A smudge-proof cushion foundation that effortlessly blurs skin imperfections and redness, leaving behind a silky-smooth and radiant finish.

6- Beauty of Joseon

Combining traditional wisdom with modern science to achieve healthy, glowing skin.

Founded by Sumin Baek in 2016, drawing inspiration from the beauty practices of the Joseon Dynasty, Beauty of Joseon incorporates traditional Korean herbal ingredients into modern skincare formulations. The brand aims to revive ancient beauty secrets for contemporary skincare needs.

Hero Product: Relief Sun : Rice + Probiotic SPF50+ PA++++

A lightweight, chemical sunscreen is infused with 30% rice extract and fermented grain extracts rich in vitamins, amino acids, and minerals to help moisturize and soothe with every application. Absorbs quickly for a natural glow with zero white cast, ever.

7- House of Hur

Co-founded by Sunny Dahye, a Korean influencer with a background in Bali, Indonesia. The “House” represents the HURFRIENDS community - a space to welcome, connect with and support all individuals who love skincare and makeup. “Hur” combines the founder's family name and “Her”, symbolizing femininity. 

Hero Product: Moist Ampoule Blusher

A lightweight, long-lasting blush effortlessly enhances your skin's natural beauty with its unique shades and smooth application.

8- iUNIK

Founded in 2017 by Michelle Kim after her own struggles with sensitive skin and her desire to create products that would help her and her family's skin. iUNIK stands for Ideal, Unique, Natural, Ingredients, and Knowhow. The brand focuses on minimalistic skincare routines using natural ingredients to focuses on natural ingredients and aims to provide affordable, effective skincare that address common skin concerns like acne, pigmentation, and dehydration.

Hero Product: Beta-Glucan Power Moisture Serum – a hydrating serum that enhances skin elasticity, promotes a plump appearance, and offers soothing benefits.

Each brand offers unique products crafted with passion and dedication, reflecting the strength and creativity of their founders. Embrace the opportunity to discover new favorites while honoring the contributions of women in the beauty industry.