Remote Digital Marketing Manager

Location: Remote

Type: Full-Time

About the Role

We are seeking a results-driven Digital Marketing Manager to oversee our paid acquisition, lifecycle marketing, and product content strategy. In this hands-on role, you will plan, execute, and optimize multi-channel ad campaigns across Google, Meta, and TikTok, drive customer retention through email marketing, and optimize product content to maximize conversion rates.

Key Responsibilities:

• Paid Media Management: Build, launch, and optimize paid performance campaigns on Meta (Facebook/Instagram), TikTok, and Google Ads (Search, Shopping, Performance Max) to meet ROAS and CPA targets.
• Email Marketing & Lifecycle: Design, write, and deploy promotional email campaigns and automated flows (e.g., welcome series, abandoned cart, win-backs) using tools like Klaviyo or Mailchimp.
• Product Content & Conversion: Write compelling product descriptions, craft landing page copy, and direct or curate engaging visual/video content tailored for paid ad creatives and store pages.
• Analytics & Reporting: Track performance daily/weekly, run A/B tests on creative assets and ad copy, and present actionable insights to drive continuously improving ROI.

Requirements:

• Experience: 3+ years of experience managing paid performance ads (Meta, Google, TikTok) and email marketing for e-commerce brands.
• English Proficiency: Exceptional written and verbal English skills, with the ability to write natural, persuasive copy for native English-speaking markets.
• Technical Skills: Hands-on experience with ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager), email marketing software (Klaviyo/Mailchimp), and web analytics tools (Google Analytics 4).
• Creative & Data Mix: Strong analytical capability to interpret data and make optimization decisions alongside a solid eye for effective creative formats and messaging.