This time, let us introduce you to Emma, from South-East London. Back to six years ago, Emma was totally new to Korean beauty. She was impressed with how perfect the Korean celebrities’ skin are. From there, she discovered the secret behind every Korean Skincare Products - the natural ingredients.  ''Korean skincare has taught me that even oiler skin types can be dehydrated, so using enough hydrating products is just as essential as the cleansing segment of your routine.'' Hi Emma, it’s so great to have you join us with our K-Beauty Journey series and share your journey with us. First...

Mugwort, also known as Artemisia, has replaced ''Cica'' as the most popular ingredient in Korean skincare at present. In recent years, the trend of Korean skincare has changed orientation from the 10-step skincare routine to simpler and cleaner formulas with more natural ingredients. Korean skincare in 2020 is all about adding clean, simple but effective ingredients into the skincare routine to help soothe, heal and protect the skin better. Having said all of the above, what is Mugwort? Why is it so popular and what benefits can it bring to our skin? If you are also wondering about these, keep...

Let's hear Shereen from London share about her K-Beauty Journey and how she battled a pretty bad breakouts few years ago. 

Shereen also shared with us her favourite Korean Brands and her skincare routine.